For all the Chai lovers in the house, you should definitely try Namaste 3-IN-1 Chai, an instant Indian traditional chai. Their audience is the new generation of India, the white-collar working-class people and to appeal to the audience we had to create something appealing and distinct from our competitors.
Chai being the favourite of Indians, plays a critical role in our society. We make Chai a part of everything be it refreshment, gossip group, welcome drink and even farewell drink, it’s true to say that our day revolves around Chai. India being so much into Chai, we wanted to add Indian elements to our design but wanted to keep it simple and minimal. Something that grabbed our eyes was the design of welcoming doors and windows and we realized nothing can match the vibe of the brand that much than this. We used a cup of chai, a silhouette of the Indian window motif and the ingredients.
Chai being the favourite of Indians, plays a critical role in our society. We make Chai a part of everything be it refreshment, gossip group, welcome drink and even farewell drink, it’s true to say that our day revolves around Chai. India being so much into Chai, we wanted to add Indian elements to our design but wanted to keep it simple and minimal. Something that grabbed our eyes was the design of welcoming doors and windows and we realized nothing can match the vibe of the brand that much than this. We used a cup of chai, a silhouette of the Indian window motif and the ingredients.
3-IN-1 Chai being a comparatively new concept we highlighted the steps to make the chai and we created interesting patches and typography at the back of the pack to make it more appealing.
