Natures Day Soda, a brand that mixes local flavours with cult classics and creates some unique flavours. For such a unique brand we wanted to create something more unique. We took inspiration from the word Day in their name and created sun rays as drops in the design and played with flat illustrations of the flavour’s elements.
Natures Day Soda is a product for everyday working-class people and this market is dominated by international brands. That’s the reason we used clean, bright and eye-catching colours which makes it visible even if kept in the fridge in a supermarket.
Natures Day Soda is a product for everyday working-class people and this market is dominated by international brands. That’s the reason we used clean, bright and eye-catching colours which makes it visible even if kept in the fridge in a supermarket.
The packaging was uniquely designed by keeping in mind that it needs to create a buzz in the market. The brand logo and the brand name were labelled twice on the product making it visible for everyone, no matter what.
